iPhone 5

[Izzy]

Originally Posted by popsicle_3000

Like it's been said before, when people buy apple, it's not only for the actual product. it's about the whole experience, and that's why Apple does so well.
apple stores are very unique, even their packaging is designed to be eye/finger candy. Apple has become a lifestyle brand (which sort of sucks for people like me who have been using macs, etc... for years) but they know how to build brand loyalty.

With stupid gimmicks and misleading aesthetics. It is great for tricking the technologically illiterate into buying their products.