The McDonalds Mistake

[Freak83]

Ok, hopefully by now you're all familier with the stupid ad on the McDonalds website with the guy looking at a hamburger and saying "I'd hit it". This is an article in the Toronto Star that I just read.

     It's hard not to cheer when a huge company screws up royally... and in McDonald's case, they just whiffed huge with an online ad campaign.  The ads, which appeared on sites like ESPN.com, worked off the tagline, "I'd hit it," which appeared alongside a happy and healthy young man, who happens to be eyeing a certain cheeseburger that - and I may be crazy here - does seem to be playing a little hard to get.  (see adrants.com for a peek at the original ad, and good spoofs).
     Now if you're not already laughing, let's ask I.D.'s walking Oxford English Dictionary, Garnet Fraser, for an explanation.  "I believe the phrase originally stems from the term, 'I'd tap that,'" he advises.  Giggling yet?
     If not, here's the final word: McDonald's apparently wants us to have sex with its sandwiches - because that's the only thing the bit of slang "I'd hit it" means.
     Now, McDonald's could have been weirdly funny had it just used the sogan for, say, apple pies.  About three years too late, yes.  But better late than making an inappropriate sexual reference to a hamburger, don't you think?  Words to live by.

[Afrobean]

I'd hit it.

Seriously though, when I google'd "hamburger" for that image, the first result was a naked woman. Coincidence? I think not.

[Ganondorf3000]

wow that's pretty screwed up, but funny.
If you ever saw super size me it kinda relates to the guy thats really healthy and will never touch McDonald's ever.

[CypherToorima]

She serves a good burger...

oh wait wrong chain.

[babybenji2004]

Originally Posted by Afrobean

I'd hit it.

Seriously though, when I google'd "hamburger" for that image, the first result was a naked woman. Coincidence? I think not.

Umm... i didn't see any naked girls. =(

[ThEclipse]

Since when was having sex with a hamburger a crime?

=(

[hydrojakep]

[Afrobean]

Originally Posted by babybenji2004

Umm... i didn't see any naked girls. =(

You gotta have it set to not filter your image results.

[JurseyRider734]

Now we know why Afro keeps his filter off =(


5 times a day....5 times a day...

[stretchypanda]

Gives a whole new meaning to the "I'm lovin' it" slogan.

Awesome.

[Squeek]

Whoa. The first time I saw this, I thought someone just hacked their site.

I can't believe they were stupid enough to take any random catch phrase going about, not research it, and just stick it on some logo of theirs.

I still have nagging suspicions about this...

~Squeek

[deltro300111]

.... who cares? It's a fairly taboo ad campaign, let's all bitch.

[hEaLiNgViSiOnAnGeLicMiX]

Originally Posted by deltro300111

.... who cares? It's a fairly taboo ad campaign, let's all bitch.

If everyone thought like that then there wouldn't be much discussion on these forums now would there?

[Izzi]

6 times a day

[babybenji2004]

Originally Posted by Afrobean

You gotta have it set to not filter your image results.

That explains a lot. all the web image search>google image search

[djsmalls]

Originally Posted by CypherToorima

She serves a good burger...

oh wait wrong chain.

<3 The Barn XD
im late though lol

[evilbutterfly]

May be it wasn't a mistake. Doing this "mistake" is bringing attention to them. Bringing atttention to a business is the entire point of advertising. It's not that complicated.

[Afrobean]

Originally Posted by evilbutterfly

May be it wasn't a mistake. Doing this "mistake" is bringing attention to them. Bringing atttention to a business is the entire point of advertising. It's not that complicated.

Perhaps, but then why didn't they just make the ad:
"HAVE SEX WITH OUR HAMBURGERS RIGHT NOW!"

That would draw a lot more attention.

[Freak83]

Originally Posted by evilbutterfly

May be it wasn't a mistake. Doing this "mistake" is bringing attention to them. Bringing atttention to a business is the entire point of advertising. It's not that complicated.

Of course a business wants attention brought to them in a positive light. McDonald's just show a commercial saying "HEY EVERYONE! WE NOW SERVER OUR BURGERS WITH RAT POISON IN THEM!" Sure, this would definatly get a lot of attention. But they don't exactly want to have publicity in a situation like this.

[evilbutterfly]

@Afrobean: Because "I'd hit it" sounds more hip. Being hip = more sales.

@Freak: Well of course, but that's just taking it too far. You know what I mean, man. Controversy increases sales, and we all know it.