DRM in todays PC games

[xinpig]

Wha do you guys think of all this? I mean look at Bioshock, Spore, Mass Effect, and now Crysis:Warhead. They put SecuROM protection on those games thinking that it will prevent piracy but all it seems to do is encourage it as players decide to go for pirated versions that dont have the protection because it installs hidden root kits that install into your computer and cannot be deleted. I have stayed away from many of these games just due to the fact that the companies install rootkits on my computer without my permission. What do you guys think of this?

On the other hand the game Sins of a Solar Empire has no copy protection at all which means anyone can download it without needing any extra software or anything. And they actually see increased sales! So why do publishers have to steer away potential customers, just to try and make more money cause its harder to pirate.