it's not scientific. it's pop-psychology, and bad pop-psychology at that. it conflicts with a lot of established psychological data. for example, men and women are equally influenced by sexuality even though they manifest it differently.
I doubt it's serious. The effort put behind all of it isn't enough for it to be serious, unless it's like a blog or something. I didn't read all of it, but judging by the comments, it's probably just a trollololololol. They put things that look like they are true, basing on what lots of popular media portrays. A lot of people seem to believe in the media as if it were the truth, rather than opinions, or fiction.
EDIT: Q."Are you serious or is the site just satire?"
A."Nothing is just satire."
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