Sony>Jesus?

[kickassbuddy]

Thy Link

An ad campaign from Sony in Italy has done just that, Reuters is reporting. Full-page ads celebrating the PlayStation's 10th anniversary recently ran in the country's newspapers and magazines. They featured a young man smiling sheepishly while wearing a crown of thorns. If that already sounds touchy, it gets worse.

The thorns are contorted into the X's, O's, triangles, and squares--the symbols on the faces of the PlayStation's four main buttons. A phrase at the bottom of the ad reads "Dieci anni di passione," which translates to "Ten years of passion," a possible reference to Mel Gibson's controversial Jesus biopic The Passion of the Christ.

Discuss.