$38/year is "mass amount"? When you figure the low-end average user is still on FFR 5+ hours a week, that's 250 hours a year... or 15 cents per hour. And I think 5/week is a pretty damn generous number. 15 cents/hour is damn cheap, considering the enjoyment level... not to mention the benefits that come from subscribing and the knowledge that you're helping to keep the site running.
I figure that I'm on FFR anywhere from 70-100 hours a week. Then again, my FFR time is anything but average.
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