Taco Bell is an American chain of fast food restaurants based out of Irvine, California, founded in 1962 by Glen Bell. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican inspired foods that include tacos, burritos, quesadillas, nachos, novelty and specialty items, and a variety of "value menu" items. As of 2018, Taco Bell serves more than 2 billion customers each year at 7,072 restaurants, more than 93 percent of which are owned and operated by independent franchisees and licensees. PepsiCo purchased Taco Bell in 1978, and later spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. Contents 1 History 1.1 PepsiCo subsidiary 1.2 Yum! Brands subsidiary 2 Menu and advertising 2.1 Dollar Cravings 2.2 Discontinued menu items 3 Outside the United States 3.1 Asia 3.2 Europe 3.3 Middle East 3.4 North America 3.5 Oceania 3.6 South America 3.7 Other countries 4 Clothing line 5 S