[gold stinger]

It's pretty reasonable nowadays to have online/internet information drafted into a will and have some level of split of who gets access to what after you die, and it's fairly common nowadays with celebrities or high priority figures. I think music labels and social media accounts for singers/music artists were some of the first to get internet information the legal treatment, so I don't really see any difference here besides the amount of attention one gets over the other.

I would go so far as to say that if some information online was important enough to be considered a 'business', you could essentially leave that 'business' to some other person and they can decide whether or not to undertake that or leave it to some other person. After all, 'what they decide to do with it is up to them'.