[Kekeb]

Originally Posted by Pseudo Enigma

didn't the article in the OP say that it would remain independent from Facebook? Did I read it wrong? I interpreted that as Facebook would own them, get money from them etc. but not change anything about the way it is run. "No ads, no games, no gimmicks."

Using an intentionally ambiguous word like 'gimmick' is reassuring. Facebook is definitely getting something valuable to them, and the only thing that makes sense is integration.

EDIT: That, or maybe the data.