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Old 06-18-2015, 05:25 PM   #5
TC_Halogen
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Location: Bel Air, Maryland
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Default Re: [University - Search Engine Optimization] Help With SEO Project

Were you given instructions or tips on how you should try to make the site rank?

- have you established central content for your website? Your content should be strong enough for Google to understand it semantically with its crawler. I'm not exactly proficient in the language that is used on the website, but you'll do better at establishing yourself as some sort of authority if you've got your central content.

It seems like there's a lot, but be sure that you're structuring it to be human friendly and not search-engine friendly: if you have a lot of content that is semantically related to the cause of your site and those using search queries related to your site stay on it without bouncing, Google uses that as a strong signal that the information is useful.


Unrelated note: if you intend on building content on your website, do it now. Rumblings are going around that Google is going to be updating the Panda algorithm, which hunts sites down for thin and keyword-optimized content. You could reap some serious benefits if you have really strong content and Google indexes your website. If you haven't done so yet, get all of your content together. If you have access to do so, get into Google's Webmaster tools and take actionable steps to get a sitemap setup so that Google can index it fully and quickly.

Another note: PR takes a long time to build -- don't get discouraged and just push through as best as you can.

EDIT: one more thing, be very careful with how you build links back to your site... it's not an easy process at all.

Last edited by TC_Halogen; 06-18-2015 at 05:28 PM..
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