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Old 03-20-2004, 07:08 PM   #9
Anonymous
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Join Date: May 2002
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Big, faceless corporations are always going to find a way to advertise through some kind of message. Often, they use the following tactics:

The "Good Guy" approach-

The company tries to make the watcher feel like it's a true, honest to goodness hero. Sometimes used by bakeries and possibly car dealerships (anyone in San Antonio watch the Ancira commercials). They make it seem that these people can help you like they're some kind of "miracle worker"

The "Excited" approach-

The company makes it seem like it is the most awesome product on the planet. A good example would be the SPEEDSTARS or Cap'n Crunch commercials. Has anyone ever seen the Perfection commercial? An excited man from the 90's who probably got drunk and/or stoned before the filming with a crazy hairdo and a bad wardrobe advertises it and KIDS WANT IT. Personally, I got scared after te pieces popped outta his chest. I don't want Perfection...

The "Our Brand is Better Than Yours!' approach-

It can now be seen on MGD commercials that Budwiser is the "King of Beers," yet MGD is better tasting. This is often a ploy to get Bud users to try someting new. If a brand were so well established, it would not need to use this as a crutch and yet, they do.

In conclusion...advertising basically goes along these guidelines. Should you pay attention to McDonald's "New and Improved" Chicken Nuggets? Hell no. They taste the same. It's a ploy to get your money in their pocket.

On a side note I would like to add that the cut of the Super Size from McDonald's menu was a disguise to boost sales and say they promote good american health.

McDonalds's > Cut Super Size > Less lawsuits > Look like good guy v
Make addicts pay more by buying products separately
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